Category Archives: video

Find Your Place: Spec Running Shoe Ad Shot on Canon 5D

My fellow friend and fellow photographer Michael Hanson and I went out  for a few hours and shot a quick, simple, and hopefully inspiring running shoe ad.

It was a culmination of ideas we are throwing around on how to make emotional ads for outdoor companies in a short time frame and with very little gear. I think it turned out well and we are stoked to make a few more of these this Summer for clients.

Equipment:

Canon 5D Mark II

Canon 50mm 1.4

Canon 70-200 2.8 IS

Canon 45mm 2.8 Tilt Shift

Edited in Final Cut Pro

Graded with Magic Bullet Looks

Logistics:

Planning time: 3 hours

Shoot time: 3 hours

Edit time: 4 hours

Total time spent on this video: 10 hours

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Six questions on Social Media with Adam Metz

Adam Metz discusses the right way and the wrong way to use social media when advertising your brand.

Adam blends social web strategy consulting, customer relationship management strategy, digital public relations and business and product development for an innovative set of consumer client brands.

Adam’s book ‘There is No Secret Sauce’ has quickly become one of the definitive books on social media strategy today.

See more of Adam’s work at Adammetz.com

Produced by Kirk Mastin | lofihistyle.com

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Hyper-local journalism in the Czech Republic

The nitty gritty:

FUTUROOM is an experiment in hyper-local and Social Media news reporting on a national level in the Czech Republic.

This is a story of how a national news organization was built from the ground up, based on hyper-local journalism and social media.

The finished film will be posted as soon as it is done.

Technical details:

This film was story-boarded and shot in four days.

I used a Canon HF100 camcorder, a Sennheiser Evolution G2 wireless lavaliere kit, a Manfrotto Modo tripod, and for some sequences, a Sony T500 point and shoot camera.

Total value of my equipment: $1350

Is this truly lo-fi? In this case I would say yes. This is the cheapest I could make this type of film: HD, great sound and steady shots with a tripod.

This entire setup fit inside of my small laptop bag. I had a portable shooting/editing setup wherever I went, and it was incredibly discreet and convenient.

I hope to shoot many more projects with this same setup.

-Kirk

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My presentation at FUTUROOM

Lo-Fi, Hi-Style in Prague: Kirk Mastin Speaks at FUTUROOM.CZ from Lo-Fi, Hi-Style on Vimeo.

Straight out of the program:

Modern multimedia technologies

Multimedia does not have to stand for “expensive” or “complicated”. introduction of some state-of-the-art technologies and multimedia equipment that can increase the productivity of your team and improve your print or internet product. Easy, cheap, fast. Presentation of cost-efficient top-quality equipment that media can provide to their reporters for multimedia-related tasks. Presentation of technologies that companies can use in order to boost their communication with customers.

Speaker: Kirk Mastin (USA)

The sound is a bit out of synch and I would recommend skipping past the example video I play in my speech as I have a better copy of it on my website under “Canon XH-A1 vs. Flip Video.
-Kirk
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How to make a tripod for your iPhone

The iPhone has some pretty amazing video capabilities.

In fact, the iPhone (using the jailbroken app, Cycorder) compares favorably to the original Flip Video Camera in almost every way.

But like the Flip Video camera, the iPhone lacks image stabilization, making it imperative to use a tripod for best results.

In this tutorial, I will show you how to make an iPhone tripod. I will also show you some footage from a steady, stable iPhone.

To make the iTripod you will need:

1 metal, spring-loaded clamp
1 1/14″ nut
1 tube of metal bonding super glue

All of this should cost around $5.

-Kirk

*the first part of this video was shot with a Canon HF100.

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