- I am an outdoor lifestyle photographer and filmmaker based in Seattle WA. I love to push the envelope with my work and I enjoy sharing what I learn along the way.
This blog will show both current work as well as how-to's and insight on becoming a better photographer and DSLR filmmaker.
- Kirk Mastin
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Category Archives: Featured
New York Times: Seattle’s Greenest Office Building
Some images from a recent assignment for the New York Times to photograph the construction of the Bullitt Center.
The Bullitt Center aims to be the greenest office building in Seattle. I can’t wait to see what it looks like when finished.
Also posted in articles, Stories
Tagged Bullitt Center, Green building, green office, New York Times
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Six questions on Social Media with Adam Metz
Adam Metz discusses the right way and the wrong way to use social media when advertising your brand.
Adam blends social web strategy consulting, customer relationship management strategy, digital public relations and business and product development for an innovative set of consumer client brands.
Adam’s book ‘There is No Secret Sauce’ has quickly become one of the definitive books on social media strategy today.
See more of Adam’s work at Adammetz.com
Produced by Kirk Mastin | lofihistyle.com
Also posted in Interviews, Profile, video
Tagged adam metz, Advertising, Brand, Business, business development, Consumer, Customer relationship management, digital public relations, digital storytelling, lofishistyle, Marketing, Marketing and Advertising, metzmash, New product development, social media, social media strategy, social web strategy
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Hyper-local journalism in the Czech Republic
The nitty gritty:
FUTUROOM is an experiment in hyper-local and Social Media news reporting on a national level in the Czech Republic.
This is a story of how a national news organization was built from the ground up, based on hyper-local journalism and social media.
The finished film will be posted as soon as it is done.
Technical details:
This film was story-boarded and shot in four days.
I used a Canon HF100 camcorder, a Sennheiser Evolution G2 wireless lavaliere kit, a Manfrotto Modo tripod, and for some sequences, a Sony T500 point and shoot camera.
Total value of my equipment: $1350
Is this truly lo-fi? In this case I would say yes. This is the cheapest I could make this type of film: HD, great sound and steady shots with a tripod.
This entire setup fit inside of my small laptop bag. I had a portable shooting/editing setup wherever I went, and it was incredibly discreet and convenient.
I hope to shoot many more projects with this same setup.
-Kirk
Also posted in Canon EOS 5D, citizen journalist, video
Tagged Abroad, Add new tag, cell phone video, Czech Republic, Embassies and Consulates, Government, hyper, hyper-local journalism, hyperlocal, Journalism, journalists, local, lofihistyle, Media, news, News agency, Prague, social media, user generated content, video
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My presentation at FUTUROOM
Lo-Fi, Hi-Style in Prague: Kirk Mastin Speaks at FUTUROOM.CZ from Lo-Fi, Hi-Style on Vimeo.
Straight out of the program:
Modern multimedia technologies
Multimedia does not have to stand for “expensive” or “complicated”. introduction of some state-of-the-art technologies and multimedia equipment that can increase the productivity of your team and improve your print or internet product. Easy, cheap, fast. Presentation of cost-efficient top-quality equipment that media can provide to their reporters for multimedia-related tasks. Presentation of technologies that companies can use in order to boost their communication with customers.
Speaker: Kirk Mastin (USA)
The sound is a bit out of synch and I would recommend skipping past the example video I play in my speech as I have a better copy of it on my website under “Canon XH-A1 vs. Flip Video.“
-Kirk
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Also posted in articles, Presentations, video
Tagged Business, Business and Economy, Business Services, Czech Republic, Flip Video, Mass media, Multimedia, Prague, Travel and Tourism, United States, video, Vimeo, Website
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Prague, Futuroom, and the new hyper-local news hybrid.
I’ve thought for quite some time that print journalism had no future.
Futuroom Office
In the beginning, I thought that all a newspaper had to do to save itself was to embrace multimedia and video. However, after being a proponent of this approach for over three years, I began to see that this was also not working. Newspapers were still dying and it seemed there wasn’t a heck of a lot anyone could do about it.
Newspapers were becoming obsolete because of the medium on which they are printed:
- Newspapers take a lot of capital to create. Think: printing presses, ink, trucks, man-power.
- Newspapers do not allow for comments, hyperlinks, video, or real-time updates. It’s a one-way conversation.
- Newspapers are out of date the minute they are delivered.
By all measures, the newspaper is inferior to the instant delivery of news over the Internet and mobile phones because the news is trapped in the inferior medium of PAPER.
Also posted in articles
Tagged Associated Press, citizen journalism, Czech Republic, Flip Video, FUTUROOM, Google, hybrid, hyper, hyperlocal, Journalism, local, Media, Mobile phone, monetization, Newspaper, Prague, Printing, Printing press, Teplice
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