This year I had the fortunate opportunity to speak at the 2009 NAB Convention in Las Vegas.
I spoke specifically to the Broadcast Education Association at a panel called The Pedagogy of Television Production in the Age of YouTube.
What did I talk about?
- What traditional broadcast journalists must learn from the film making vocabulary of YouTube.
- How the traditional media is flipped on its head by the rise of the amateur.
- How broadcast journalists can save themselves by being their own brand and marketing their work independently.
(This video contains an abbreviated version of my speech.)
*In the spirit of lo-fi content creation, this video was shot using a Sony T500 digital point and shoot camera.
-Kirk
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Hey Kirk,
Seth Hall here in Greensboro, NC. I just wanted to say that I love your blog man. It has been a great source of information and inspiration. Being an iPhone photographer and a soon to be Flip filmmaker, your blog has been perfect. The Camera Bag and Panolab apps have proved well worth the money spent and your short doc pieces are right on. Thanks for your hard work with this and good luck with all of your endeavors. I am subscribed to the feed and eagerly await new posts. So keep ‘em coming and take care.
Seth Hall
Owner/Creative Director
Middle8Media
[Reply]
Kirk Mastin Reply:
May 6th, 2009 at 4:36 pm
Hi Seth,
Thanks for the kind words. I’m happy that you enjoy my posts and short films.
I’m really trying to put good information out there that will encourage everyone to start making great content using what they already own.
The worst thing that can happen IMHO is to get stuck in the ‘need better gear’ trap. Granted better equipment can lend polish to a piece, to be able to make something cool out of what you have on hand really hones your storytelling skills.
Can you send me a link to your work? I would love to check out what you are making with your iPhone (and soon…flip video camera.)
Take care,
Kirk
[Reply]
Great job Kirk!
You certainly hit the nail on the head. Broadcast journalists will have to embrace this new medium and start sparking those conversations on the web with quality content. As the common user evolves the way in which they gather information and with the help of incredible social media tools, quality is easily starting to float right over the quantity of content.
[Reply]
Kirk Mastin Reply:
May 13th, 2009 at 10:17 am
Thanks Cody,
I think there is a lot of hope and opportunity in these times for all kind of journalists, they just have to start thinking ‘outside of their medium’ and earn how to be successful with or without their current institutions.
The first thing to do is stop thinking like the newspaper. Or like the broadcast newsroom. Content creators must embrace the opportunities for storytelling and distributing content, that people who came before us could only dream of.
The amateur is certainly raising the bar for professionals. Every time I go on Vimeo or Flickr I am amazed.
Kirk
[Reply]
Very nice, Kirk.
How did the audience receive your comments? And have you noticed any measurable or significant change in their approach to journalism in the time following this talk?
[Reply]
Kirk Mastin Reply:
May 13th, 2009 at 10:11 am
Hi Matt,
The audience responded well to what I said. I did detect that people were especially on edge as I spoke, because I was one of a very few people addressing the elephant in the room, AKA ‘the rise of the amateur.’
Quite a few people came up to talk to me afterward with questions on how to teach even more skills to their students in a limited amount of time and where to start (I was addressing a room mostly full of TV broadcast professors.)
I can say that it is not easy to tell them what they should do next. It is quite complicated. I just told them to start teaching outside the ‘book’ a bit and get students to be more aware of viral video, making their own websites, tapping into social media, and preparing to be their own brand. Basically, teachers have to add some Internet Marketing into the mix.
Since that speech I have been asked to speak in other places around the world and I will be bringing back more info and reactions as I make the rounds.
Journalists need to be leaders not followers. They must create their own space online, and thrive in those spaces. Traditional institutions DO NOT GET THIS. I encourage journalists to be brave and to take the lead as this big jump in media evolution unfolds.
Journalists must stop feeling sorry for themselves and start thinking of how to set a new standard of what it means to report the news. They can do this. If they don’t, then they don’t deserve the title. Believe me, there are more than enough professional bloggers and citizen journalists to take their place.
Take care,
Kirk
[Reply]
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