The media landscape is changing, will you change with it or fall behind?
This film explores how the media landscape is changing, as the traditional media gate-keepers (print, radio and TV) are being challenged by the rise of the amateur content creator.
With the barriers to technology and distribution becoming nearly non-existent, how will traditional media compete with the masses who will produce work for free?
-Kirk Mastin
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Kirk,
I’ve been meeting to give you a call. Really nice stuff here. I enjoyed it.
-Matthew
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Kirk ~ Just found your blog while doing some research on the flip. Awesome stuff. I loved all the great Seattle shots (I live here as well).
I’ve been considering adding video to my own blog, and after seeing your work here, I think I’m sold on the flip.
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Kirk, I think you only cover popular “fears” and most of them will not prove themselfs true in the future. You scratch a bit on the surface with this video in my opinion
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Due to the nature of the video itself (22 minutes long, made of several short films exploring broad topics) it was impossible to dig deeper on any one issue.
However I would like to know what you think in more detail. Which ‘fears’ will not prove true in the future?
It is hard to deny that each media sector is under intense pressure from amateur competition.
The barriers to entry both technology-wise and distribution-wise have dropped considerably in the last 5 years, and this is only the beginning.
The only sector that is maintaining some market share is Television.
With the advent of Hulu.com, DVR and other time shifted online viewing options, TV may be in trouble quite soon as well.
-Kirk
fyi- the West Seattle blog, maintained by one woman in West Seattle has roughly the same amount of viewers as the online edition of the Seattle Times!
Think of the difference in return on investment between these new and old media providers….
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Internet was supposed to be like TV, just better. Didn’t work that way at all. Sure, distributing video is getting cheaper and more easy to access, but it won’t replace the photo. Also the amateur level isn’t something you would like to see for a long time.
I d suggest that you take a look at the german media landscape. it s in change as well, but they handle it quite well. germany has the biggest magazine market in the world. very interesting to follow.
sorry for keeping in short, it s not appropriate. but i m actually sick and cruised your site while in bed
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Wow, that´s an interesting observation: “I d suggest that you take a look at the german media landscape. it s in change as well, but they handle it quite well.”
I happen to work for German media outlets and I really wonder what you mean by that. Most German newspapers are far behind the curve when it comes to multimedia and they are rapidly losing readers. The only reason they don´t falter (yet) is that they slimmed down much earlier than many US papers. Most of them don´t have more than one staff photographer anymore, if at all… As for the magazines: Almost none of them is doing well and I don´t see any interesting multimedia content coming from them with a few exceptions far and inbetween. The money they pay for assignments has been the same for more than 15 years now and many have cut back on travel expenses and what not. So I´m really really interested to learn where you get your information from.
Best,
Matthias
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